Since Labour's electoral victory, the UK's ad tech landscape has begun transforming with significant reforms aimed at data protection and support for creative industries. The Data Use and Access Bill launched in October 2024 seeks to modernize and secure data usage for public benefit, reflecting recommendations from industry leaders like Konrad Shek. Moreover, underlining their commitment, Labour's Culture Secretary Lisa Nandy has announced increased funding for creative industries, which are pivotal to the UK economy and part of the broader Industrial Strategy. While still in early stages, these initiatives signal a strategic direction for the industry’s future.
Labour’s introduction of the Data Use and Access Bill aims to enhance data protections while enabling effective data usage for public benefit, modernizing previous frameworks.
Konrad Shek emphasized that Labour’s prioritization of modernizing data protections will strengthen the ad tech ecosystem, ensuring data security and industry adaptability.
Through significant investment in creative industries, Labour seeks to boost economic growth, aligning these sectors with the government’s Industrial Strategy for a more robust economy.
Despite limited time in power, Labour is laying the groundwork for substantial changes in data regulation and creative industry funding, shaping future ad tech policy.
Collection
[
|
...
]