The boom in bridal Botox: 'I didn't want to look at my wedding photos and have regrets'

"More and more women are exploring non-invasive treatments, like Botox and fillers, before their wedding day, reflecting a significant cultural shift toward beauty enhancement, driven by social media and peer influence."

"The aesthetics clinic I spoke with revealed that many bridal clients are investing in 'tweakments', suggesting that the pressure to look perfect on such a memorable day is compelling many to consider these options as essential preparations."

Read at Independent