An investigation into Scottish salmon companies has raised allegations of greenwashing, suggesting that the firms misrepresent their fish's welfare standards while concealing serious health issues such as high death rates and the presence of sea lice. Supermarkets and high-profile buyers, including the royal family, reportedly purchase the fish. However, footage from salmon farms owned by Mowi and Loch Duart shows severe deformities and wounds on the fish, which challenges the industry's claims of ethical practices. The charity WildFish's report highlights the disparity between marketing narratives and the grim realities inside these farms.
The salmon companies are accused of employing greenwashing tactics, hiding issues like high death rates and sea lice, under the guise of promoting high welfare standards.
An investigation revealed shocking conditions in salmon farms, with footage showing severe deformities and diseases among fish, contradicting the premium marketing claims.
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