The letter accuses the RSPCA of failing to protect the largest group of animals suffering the most—those that are farmed, stating it misleads the public about animal welfare.
The letter, signed by 170 people including vets and professors, asserts that the RSPCA Assured scheme is engaging in welfare-washing and misrepresents the cruelty inherent in factory farming.
The RSPCA claims its Assured scheme has improved the lives of millions of animals, yet it faces increasing scrutiny over its practices and public perception.
The celebrities and other signers called for the RSPCA to reconsider its Assured scheme, emphasizing the need for genuine animal welfare rather than misleading marketing.
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