Martin Lewis has issued a warning for shoppers ahead of Black Friday sales, urging them not to get caught up in the hype as prices drop for the weekend. 'Before spending, ask yourself, do I need it? Can I afford it? If the answer's no to either, don't buy it. Remember, it's not a saving if you weren't going to buy it anyway.' This advice emphasizes the importance of mindful spending during sales.
Lewis advised shoppers to check prices for comparison and said: 'Then when it comes to Black Friday, you'll know if the discounts are really cheaper. Check prices at the retailer you were planning to buy from, and do a wider price comparison using free tools, such as Google Shopping, PriceRunner, PriceSpy and the Amazon price-tracking tool CamelCamelCamel.' Here, he provides concrete steps for consumers.
He also stressed the importance of utilizing extended return periods. 'See if the product they've bought has dropped in price. If so, they can return the item, receive a refund and purchase it again for less.' This strategy encourages savvy shopping and financial awareness.
On his ITV show, Martin Lewis discussed whether Black Friday is the best time to buy presents, emphasizing the need for consumers to be strategic and make informed decisions in preparation for holiday shopping.
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