Lidl's tongue-in-cheek Christmas truck will tour the UK this winter
Briefly

The Independent is dedicated to providing unfettered and trustworthy journalism on pressing societal issues such as reproductive rights and climate change, ensuring that all perspectives are represented.
Lidl's innovative holiday marketing strategy includes a festive truck tour across the UK, promoting community engagement and exciting giveaways, as they aim to capture customer interest during the festive season.
Read at www.independent.co.uk
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