Google's latest findings, published on Friday, highlight the results of their experiment where they removed certain EU news publishers from search results. The data indicated there was no discernible loss in search ad revenue, with merely a 0.8% drop in user engagement. This loss was attributed to low-revenue searches, suggesting that news content is not as critical to Google's ad ecosystem. They also issued a detailed report that analyzed the findings by user status, category, and country, reinforcing the message that they might be less dependent on news publishers than previously thought.
Google's recent experiment demonstrated that removing EU news publishers from search results had negligible effects on search ad revenue and user engagement.
The study revealed a minimal drop in usage (0.8%) and showed that searches generating little revenue were impacted, indicating limited reliance on news content.
In comprehensive findings, Google argued that the data suggests news publishers are not essential for its platform's ad revenue stability, emphasizing their own technological ecosystem.
Google provided a detailed analysis of user engagement and ad revenue across different demographics and countries, further underscoring their position on news content's role.
Collection
[
|
...
]