Easter egg shrinkflation' double whammy hits consumers as costs rise almost 50%

"Shoppers are being hit with massive price rises for Easter eggs this year in addition to products shrinking in size, new research has found. This double whammy effect has seen some products increase in price per gram by as much as 44 per cent, consumer group Which? has warned."

"By tracking around 25,000 products across major UK supermarkets, the consumer champion found that shrinkflation has become a prevalent trend in the seasonal aisle at several retailers."

"Food inflation analysis from Which? found that, despite food inflation decreasing to 3.6 per cent in January from 4.5 per cent in December, the cost of chocolate has surged to 9.7 per cent."

Easter egg prices are rising due to shrinkflation, with some products seeing price per gram increases of up to 44%. Research by consumer group Which? tracked 25,000 products in UK supermarkets, revealing that chocolate prices have surged to 9.7% despite overall food inflation decreasing. For example, a Galaxy Milk Chocolate Extra Large Easter Egg at Asda increased from £4.98 for 252g to £5.97 for 210g. This trend reflects broader issues in the food market, exacerbated by climate change affecting cocoa crop yields.

Read at www.independent.co.uk