The Independent discusses a controversial UK advertising campaign funded by the Foreign Office to deter Albanian migrants. The campaign uses negative imagery of the UK, highlighting issues such as run-down areas and prejudices faced by migrants, but has shown limited evidence of success. Critics view the initiative as a costly failure, questioning the efficacy of negative messaging. The program runs alongside efforts to promote reasons for Albanians to remain in their home country, indicating a dual approach to the migration issue.
The government-funded advertising campaign portrays the UK negatively to deter Albanian migrants, showing run-down areas and highlighting prejudices they face, but lacks evidence of effectiveness.
The project, labelled by critics as a 'costly failure,' tries to discourage migration while acknowledging limited proof that such dissuasive communication strategies work.
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