"Names are infrastructure—not cosmetic choices or launch-day deliverables. When names are wrong, everything built on top of them pays a quiet, compounding price."
"Before anyone buys a new technology, it must be named. Before they adopt it, they must talk about it. All of that happens in language."
"In an AI-driven world, language has become operational. Words don't just explain behavior—they trigger it."
"The choice of the name Antigravity is more than playful branding; it suggests a paradigm shift where development feels lighter and more fluid."
Brand and product names in technology serve as critical infrastructure rather than mere marketing elements. When names are poorly chosen, it leads to significant issues in understanding and adoption. Language functions as an invisible system that enables technology to operate effectively. In the current landscape, language acts as an interface, influencing user interaction with technology. Effective naming can set expectations and facilitate smoother adoption, while ambiguous language can create confusion and hinder progress.
Read at Fast Company
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