"No matter what you're designing for - maybe it's a website? A brand? A magazine, perhaps? - typographic hierarchy is your foundation, your building blocks. It's what guides your reader through your website, brand or book. It tells them what to look at first, what to skim, and what to remember. Done right, it's seamless. Done wrong, it can be extremely confusing.In short, hierarchy is how you visually structure information. Here's how to do it well."
"It tells them what to look at first, what to skim, and what to remember."
Typographic hierarchy organizes text and visual elements to establish clear priorities and readable flow. It signals which elements deserve immediate attention, which can be skimmed, and which should be remembered. Effective hierarchy relies on contrast — such as size, weight, color, spacing, and alignment — to create navigable structure and improve comprehension. Consistent, intentional hierarchy makes content seamless and easy to follow. Inconsistent or unclear hierarchy creates confusion and impedes understanding. Mastering hierarchy is foundational for designing websites, brands, magazines, and books to ensure clarity and retention.
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