"In global branding and design, typography drives consumer perception and commercial success. This idea sits at the heart of the Type Directors Club (TDC) Type Drives Commerce conference on March 13, at Fordham University at Lincoln Center in New York City. As part of the world's leading typography organization, the conference is a curated exploration of how the art and craft of letters directly impact the business world."
"The Type Drives Commerce conference, moves beyond how typefaces look to examine typography as a critical value driver. The way a brand "speaks" through its letterforms influences everything from accessibility and user experience to emotional connection and market authority. The conference stands out as it aims to unite three groups that seldom come together: the type designers responsible for crafting the letterforms, the creative operations teams handling the technical implementation, and the brand leaders funding these initiatives."
"Type Drives Commerce is a curated series of keynotes, panel discussions, and one-on-one chats, designed to directly engage a broad range of players in the typographic ecosystem. It brings together people who rarely sit in the same room - designers who create typefaces and typographic systems, creative operations teams that manage the assets and tools, and brand leaders who fund it - for a rare 360-degree view of the current typographic landscape, fostering community and creative growth."
Type Drives Commerce frames typography as a strategic business asset that shapes brand perception, accessibility, user experience, emotional connection, and market authority. The conference moves beyond aesthetic concerns to treat letterforms as drivers of commercial value and cultural influence. It unites type designers, creative operations teams, and brand leaders to provide a 360-degree view of typographic systems, implementation, and funding. The program includes keynotes, panels, and one-on-one conversations to engage a broad typographic ecosystem and to foster community, creative growth, and practical implementation strategies.
Read at I Love Typography Ltd
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