Southwest Airlines has confirmed that its cherished 'Bags Fly Free' policy will remain intact, promising no change to its two free checked-bag allowance despite upcoming operational changes.
During a recent Investor Day conference, Southwest revealed plans for enhanced customer experiences, such as premium seating options and partnerships with international airlines, while maintaining free baggage check.
The CEO emphasized the airline's intent to innovate its service offerings, including a new packaged vacation line and upgrades to its Rapid Rewards program, all while keeping core benefits for passengers.
The announcement comes as Southwest faces increased pressure from Elliott Investment Management, which is advocating for significant changes to the airline's operational strategy as part of a shareholder control initiative.
Collection
[
|
...
]