Southwest Airlines is discontinuing its 'two bags fly free' policy, effective May 28, 2025, following industry trends where other major airlines introduced baggage fees due to inflation. This marks a significant change for Southwest, historically celebrated for its value and flexibility among travelers. As it shifts towards charging for checked luggage, exceptions will apply to certain loyalty members. Travel experts express concerns over potential alienation of loyal customers and the airline's ability to compete effectively against legacy carriers that offer different services and pricing models.
"Loyalist blowback is inevitable, but for some a combination of price and convenience will win out, and people may have no other option that fits with what they need to travel."
"How Southwest plans to grow and compete against more profitable legacy carriers now that they've stripped off any distinguisher is hard to see. What we can see immediately is a lot of disappointed customers."
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