After owner Parker Alexander made racist comments on social media, residents of South Lake Tahoe are organizing a boycott against his hat company, Tahoe Heartbeat. The backlash began following Alexander's derogatory remarks about immigrant families in response to a letter from local school Superintendent Todd Cutler aimed at ensuring the safety of all students. Local businesses have pulled Tahoe Heartbeat hats from their shelves amidst the outcry, with many locals urging a complete boycott of the brand.
South Lake Tahoe residents are rapidly organizing a boycott against Tahoe Heartbeat hats after the owner's racist remarks prompted backlash across social media.
Owner Parker Alexander caused outrage after making derogatory comments regarding immigrant parents and their children, prompting widespread condemnation from the local community.
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