Southwest Airlines has revamped its Rapid Rewards loyalty program, modifying how points are earned across various fare classes. Starting March 4, 2025, passengers booking Business Select fares will earn 14 points per dollar, while Wanna Get Away fares will earn just 2 points per dollar. The adjustments aim to incentivize travelers to choose pricier tickets, rewarding them with quicker pathways to free flights. Additionally, points can now be earned not only through flights but also by booking vacation packages, enhancing the overall earning potential for travelers.
Southwest Airlines has updated its Rapid Rewards program to enhance earnings on premium fares while reducing points for cheaper options, effective March 4, 2025.
The new earning structure allows passengers to accumulate points more rapidly by opting for expensive fare classes, making loyalty rewards more achievable in the long run.
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