Alaska Airlines' new lounge at San Francisco International Airport targets a younger demographic, highlighting increased lounge membership from Millennials and Gen Z, who now represent over 20% of members.
Maria Cid, Alaska's spokesperson, noted a significant increase in Lounge memberships among younger travelers, with three times more demand compared to older generations, indicating a shift in air travel culture.
The newly opened lounge features a modern design tailored for a diverse clientele, with a focus on providing high-quality experiences for younger, premium-service-oriented travelers.
With a variety of access options, including memberships starting at $450, first-class flying, or day passes, Alaska Airlines aims to welcome a broader range of customers into their lounge.
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