The article explores the emotional connection between scent and memory, particularly how fragrances can transport individuals back to treasured travel experiences. It highlights that hotels—especially boutique ones—are increasingly crafting unique scents to enhance their brand identity and create lasting memories for guests. The use of custom fragrances creates a sensory experience that guests can take home, anchoring joyous occasions to specific scents. Examples include a lodge's eco-friendly scent developed from indigenous botanicals in Africa, showcasing the industry's commitment to sustainability and personalized guest experiences.
"It really expresses their brand," said Jill Fetsch of Candlefish, a Charleston-based candle company that creates custom scents for dozens of properties. It means that guests have a sensory experience that stays with them long after their visit, anchoring memories to the scent.
This luxury lodge and camp brand created a signature scent found at all their African properties in collaboration with Healing Earth, aiming to reflect local indigenous botanicals.
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