Thailand is shifting its tourism strategy to attract digital nomads with its new initiative, LOCO(AL) Working Space, which highlights scenic locations like Bangkok and Chiang Mai as remote work hubs. This shift comes amid a tourism downturn due to a decline in Chinese visitors, prompting Thailand to focus on high-value segments. Digital nomads are seen as a lucrative market, with estimates revealing they could contribute significantly to the economy, making them a strategic priority for Thailand's recovery and growth.
The digital nomad and remote worker segment is of great importance in Thailand's tourism strategy, as it is a market with continuous global growth, especially after Covid-19.
This tourist segment has a high spending rate. Data indicates that they can generate a combined income of over THB 1.7 million per month for Thailand's three main cities.
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