Rivian CEO RJ Scaringe expressed solidarity with Tesla, highlighting the significance of having a variety of electric vehicle (EV) choices for consumers. During a recent talk at the South by Southwest (SXSW) event, Scaringe acknowledged Tesla's pioneering role in the EV revolution, calling it inspirational, while advocating for other manufacturers to establish their unique identities in the market. He noted the limited options for budget-conscious consumers seeking EVs under $50,000 and shared Rivian's strategy to attract nature enthusiasts through sustainable designs that promote outdoor activities.
When we look at Tesla and other manufacturers, I think it's incredibly important that we have [a] choice. We need Tesla to be successful, we need other manufacturers to be successful.
If you're a consumer that's thinking about buying a car and you want to spend less than $50,000, there are just not that many great electric options.
I was sort of fortunate [to attract buyers who like nature]. I love the outdoors, active sports, and things like that.
But there's also a strategy to realize that if we can build a product that enables and inspires people to be outdoors, it's going to help people to want to be active participants in sustainability.
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