In a new collaboration, Target is partnering with Warby Parker to debut five 'shop-in-shops' in 2025, providing customers with affordable designer eyewear. These locations will feature Warby Parker's full range of products, including glasses, sunglasses, contacts, and eye exams, starting at $95. The first shops will open in late 2025 and will also be accessible online at Target.com. This partnership aims to enhance customer experience while complementing Target's existing Optical business and expanding in-store partnerships, even amidst ongoing controversies surrounding Target's DEI initiatives.
"Warby Parker at Target reflects both brands' commitment to style, affordability, quality and convenience," Christina Hennington, executive vice president of Target said in a statement.
"As we test and learn with this new partnership-bringing Warby Parker's expertise into select stores-we're enticing new consumers to discover more of Target."
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