In an effort to address stagnant demand for its Cybertruck, Tesla has introduced a new incentive offering free supercharging for buyers of the Foundation Series model. This offer covers the entire ownership period and is exclusive to Tesla superchargers. The Cybertruck's sales have been disappointing, prompting Tesla to implement various discounts and price reductions since January. Despite selling nearly 39,000 units last year, this volume fell short of analyst expectations, leading to a strategic reassessment of pricing and sales approaches.
Tesla has introduced incentives like free supercharging to ignite sales for the struggling Cybertruck, confronting stagnant demand for the electric pickup.
To bolster interest in the Cybertruck, Tesla has begun offering significant discounts and free supercharging to new buyers, demonstrating efforts to enhance demand.
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