Elon Musk is reaffirming his focus on Tesla, declaring he will lead the company for the next five years. This shift follows challenges such as declining sales and increased competition from rivals like BYD. Former employees highlight Musk's profound influence on Tesla's product strategy due to its flat management structure. While investors welcome his renewed commitment, experts question if this is sufficient to address the impending challenges facing Tesla, including a robotaxi launch and the ongoing fallout from his efforts with DOGE.
Musk's importance to Tesla is undeniable. His influence over Tesla's product direction is larger than most CEOs due to the company's flat management structure.
He said that during his time at the company, Musk was 'the product manager for the whole company.' That direction comes down, and then the engineers execute on it.
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