"Just as milk nourishes healthy bodies, Ontario's dairy farming families proudly nourish healthy communities, and that's been the focus of our ongoing partnership with the Toronto Maple Leafs," Cheryl Smith, CEO of Dairy Farmers of Ontario (DFO), stated. "Placing our Milk logo on the Leafs' sweaters is a symbol of this shared commitment, and of milk's role in building strong bodies and healthy lives." This encapsulates the purpose behind their advertising partnerships.
The Leafs announced on Tuesday that they entered an advertising agreement with Oreo Cookies as the team's new helmet partner. To tease the partnership, the Leafs removed all the O's from their social media in the days leading up to the reveal, showcasing their playful side.
The union now pairs Milk and Oreo as the team's uniform advertisements for the 2024-25 season. Milk, which symbolizes nourishment and health, is now humorously contrasting with Oreo, evoking childhood memories of a comforting snack.
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