"Fans expressed their disdain for the rebranding of Montreal Impact to Club de Foot Montreal, stating, 'It is the dismantling of a dream.' Protests included vandalizing the new logo, which was described as a 'modern, minimalistic hybrid of a snowflake and a sphincter.'"
"Co-designer Justin Kingsley defended the logo against negative connotations, stating, 'Fine. Go ahead. Insult us... but when we come together, we form that impenetrable wall. Good luck to you defeating our storm, our blizzard.'"
"CF Montreal's performance has been poor, with five defeats in their opening six matches, including a 5-0 loss. The team announced a coaching change after Donadel's tenure yielded the worst points per game rate among the club's coaches."
CF Montreal's rebranding in 2021 was met with significant fan discontent, with supporters feeling the club was losing its identity. The new logo was criticized, and fans expressed their frustration through protests. The team's performance has been dismal, with five losses in six games, prompting a coaching change as head coach Marco Donadel was dismissed. His tenure was marked by a poor points record, reflecting the club's ongoing struggles in the MLS hierarchy and raising concerns among supporters.
Read at www.theguardian.com
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