Liberal MPP John Fraser criticized the provincial government's ad campaign, saying it uses taxpayers' money to promote a misleading narrative, stating, 'Things aren't rosy, families are struggling.' He emphasized that the government is trying to convince the public that everything is okay, rather than addressing the real issues that families are facing in Ontario.
The ongoing 'It's Happening Here' campaign is under scrutiny for its costs, with a previous iteration reported at nearly $8 million. Fraser's concerns stem from the ad's lack of transparent branding and mention of Premier Doug Ford, which raises questions about its true intent as a promotional tool for the government amid political speculation.
The ad campaign's content focuses on positive economic claims about Ontario, highlighting job creation in the electric vehicle sector and a strong economic outlook. However, Fraser argued that the lavish spending on advertisement doesn't match the struggles many families in the province are currently experiencing.
Fraser indicated a request to the government for clarity on the financial expenditures associated with the latest iteration of the ad campaign, underscoring the importance of understanding how taxpayer money is utilized in promotional events, especially considering the disconnected narrative portrayed in the campaign.
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