During its second-ever upfront, Netflix says it saw 150% year-over-year growth in commitments, but its lack of transparency raised concerns in the ad industry.
The conversation, started by Evan Shapiro, highlighted the industry's frustration with Netflix's unwillingness to disclose key financial metrics related to its growth.
Sandra Lopez emphasized that publicly traded companies must be transparent, indicating that Netflix’s black-box approach could undermine trust among investors.
In contrast to Netflix, other media giants like NBCUniversal and Disney provided specific growth percentages, signaling clearer communication to stakeholders.
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