"Pocket.watch is launching a dozen new creator shows on platforms including Hulu, Prime Video, and Tubi, aiming to engage Gen Alpha as its original audience grows up."
"The lines between YouTube and TV have been blurring, with Netflix and other streamers licensing shows from YouTubers while YouTube encourages creators to produce more TV-like content."
"CEO Chris Williams stated, 'I think of it as, come for the original, stay for the library,' emphasizing the strategy of using new shows to attract viewers to existing content."
Pocket.watch is launching new creator shows on platforms like Hulu, Prime Video, and Tubi to engage Gen Alpha as its original audience matures. The shows will feature compilations from popular YouTube creators and include original series like 'Rabbit Hole.' The company aims to blur the lines between YouTube and traditional TV, as streamers increasingly license content from YouTubers. CEO Chris Williams believes these shows will complement existing content and attract viewers to the broader catalog.
Read at www.businessinsider.com
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