Disney is focusing on making Disney+ the primary streaming service, which has led to decreased emphasis on Hulu. Employees express concern as Hulu's brand is deemed less essential. The company drives bundle subscribers towards the Disney+ app, incorporating Hulu content within it while not providing Disney+ content on Hulu. The strategy includes discouraging Hulu-only advertising and consolidating the ad servers for both platforms. This allows for easier management of ad campaigns and suggests a clear intention to enhance the consumer experience through unification.
The Mouse House has been steering bundle subscribers to the Disney+ app by loading it with most Hulu movies and shows and some ESPN content.
Disney is discouraging Hulu-only ad buys and merging the platforms' ad servers, indicating a shift in strategy to prioritize Disney+.
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