The Barbie Phone runs KaiOS, which adds smartphone capabilities like 4G, Wi-Fi, GPS, and access to WhatsApp, Google Maps, and YouTube, while maintaining a nostalgic feel.
HMD's new flip phone promotes a lifestyle of unplugging, targeting users who wish to reduce screen time and focus on cherished moments without distractions.
The collaboration illustrates HMD's pivot toward creating devices that resonate with nostalgic themes from the late 90s and early 2000s, appealing to both younger and older generations.
This device isn't merely a phone; it's a cultural artifact that taps into the nostalgia for a simpler time in technology, wrapped in the iconic pink branding of Barbie.
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