"For the second year in a row, Netflix's ad-supported tier more than doubled its monthly viewerbase. During its 2026 upfront presentation, Netflix revealed that its $8.99-per-month plan reaches more than 250 million people around the globe, a significant leap from 94 million users reported last year."
"The streaming service reported earning $1.5 billion from ads in 2025, and now it's finding more areas to stick them across its service. Starting next year, Netflix will start showing ads in the vertical video feed it just launched on its mobile app, and in the lineup of podcasts it began adding to the platform late last year."
"Netflix first rolled out its ad-supported Basic tier in 2022, and since then, it has not only grown in memberships but also in price. The streaming service has included the Basic plan in its recent hikes, making it cost $2 more than its $6.99 launch price. This week, Texas Attorney General Ken Paxton cited Netflix's ad-supported plan in a lawsuit against the company, claiming the service misled subscribers about the data it's collecting about them for ads."
"Netflix is expanding its ad-supported tier to 15 new countries as well, including Austria, Belgium, Colombia, Denmark, Indonesia, Ireland, the Netherlands, New Zealand, Norway, Peru, the Philippines, Poland, Sweden, Switzerland, and Thailand. The service is also testing a new personalization tool that adjusts the ads its subscribers see "based on their viewing behaviors.""
Netflix’s ad-supported plan has more than doubled its monthly viewerbase for a second year in a row. During its 2026 upfront presentation, Netflix said its $8.99-per-month tier reaches more than 250 million people globally, up from 94 million reported the prior year. Netflix earned $1.5 billion from ads in 2025 and is adding more ad inventory across its platform. Starting next year, ads will appear in the vertical video feed on its mobile app and in the podcast lineup added late last year. The ad-supported Basic tier launched in 2022 and has increased in price, now costing $2 more than its original $6.99. Netflix is expanding the tier to 15 additional countries and testing personalization that adjusts ads based on viewing behaviors.
Read at The Verge
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