"Netflix is making its first major foray into video podcasts with a deal to feature some of Spotify's top shows on its global streaming platform. Under a multi-year licensing partnership announced on Tuesday, video versions of Spotify-owned The Ringer and Spotify Studios podcasts, including "The Bill Simmons Podcast," "The Rewatchables," and "Conspiracy Theories," will stream simultaneously on Netflix and Spotify starting in early 2026 in the US."
""It allows Netflix to add podcasts of high quality onto the platform from a partner it has a long-standing relationship with and has mutual trust, and allows Spotify to expand its reach of its owned podcasts, inclusive of host-read ads.""
"Netflix has been pursuing video podcasts and independent YouTube creators as the streamer seeks new ways to attract subscribers and keep its existing ones engaged. To that end, the streamer has explored deals with individual podcasters, including Alex Cooper of "Call Her Daddy" fame, two people familiar with the talks previously told Business Insider. Netflix has also been looking to hire a video podcast executive."
Netflix will stream video versions of Spotify-owned podcasts, including The Bill Simmons Podcast, The Rewatchables, and Conspiracy Theories, under a multi-year licensing partnership. The video shows will stream simultaneously on Netflix and Spotify starting in early 2026 in the US and will be removed from YouTube. The partners expect to expand the arrangement to other markets and additional shows. Netflix framed the move as a way to add new voices and perspectives to its platform and to engage and retain subscribers. Spotify framed the deal as a way for creators to reach new audiences and help fans discover shows.
Read at Business Insider
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