"Netflix's standard ad-free plan now costs $19.99 a month, up from $17.99, while the premium 4K plan also got a $2 increase to $26.99 a month."
"Increased costs could be driving some consumers toward free streaming services ranging from the Roku Channel to Fox's Tubi."
"Netflix's ad plan is cheaper than comparable plans for Disney+, Hulu, HBO Max, and Peacock, and offers a far larger library than most of its rivals."
"The new price hike won't quiet the critics who said Netflix's failed pursuit of WBD was a sign the streamer was running short on avenues for organic user growth."
Netflix has increased prices for its streaming plans, with the standard ad-free plan now at $19.99 and the premium 4K plan at $26.99. The ad-supported plan rose to $8.99. Other major streaming services like Disney+, HBO Max, and Peacock have also raised prices. Despite consumer complaints about rising costs, Netflix remains competitive with a larger library and higher viewership than rivals. However, there are signs of consumer fatigue with streaming price increases, leading some to seek free alternatives like YouTube and Tubi.
Read at www.businessinsider.com
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