Brandon TV, launched by Brandon Stewart in October 2023, has quickly grown to over 250,000 subscribers. The platform features unscripted series with reality stars and has experienced substantial growth, particularly after the premiere of 'Encore,' which led to a 13.54% increase in subscriptions. The company maintains a remarkable average growth rate of 40.36% quarter over quarter. Stewart emphasizes the importance of responding to audience preferences, employing social strategies akin to gamification. The company's marketing approach mirrors shortform content strategies, effectively using clips to engage viewers.
We ultimately curate social strategies to see what the response is from our audience. That's why I kind of call it a gamification, because what they say they want to see, I give it to them. It's pretty simple.
Brandon TV features unscripted series from legacy reality stars like 'Dance Moms' Abby Lee Miller and Dianna Williams of 'Bring It.'
The company has generated an average quarter over quarter growth of 40.36% since the app's launch in October 2023.
Stewart credits much of this success to his relationship with his audience. Unlike traditional entertainment networks, he says he gives his fans what they want - and it's paid off.
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