"The streamer, which returned to its original name earlier this year, announced Tuesday that it will immediately hike up prices for new subscriptions. The recently rebranded platform's monthly plans will now be $10.99 for HBO Max Basic With Ads, $18.49 for HBO Max Standard, and $22.99 for HBO Max Premium. Annual plans will now sit at $109.99 for HBO Max Basic With Ads, $184.99 for HBO Max Standard, and $229.99 for HBO Max Premium."
"Those who were already subscribed prior to Oct. 21 will get a 30-day notice ahead of their plan's renewal, with the increases effective as of the next billing date on or after Nov. 20. The same 30-day notice applies to pre-existing annual subscribers. The Daily News has reached out to Warner Bros. Discovery for comment on the impetus of the price increase. The move is one of multiple shake-ups to HBO Max in recent months, though the moniker swap remains among its most eyebrow-raising."
HBO Max increased subscription prices immediately for new subscribers: monthly plans are $10.99 for Basic With Ads, $18.49 for Standard, and $22.99 for Premium. Annual plans are $109.99, $184.99, and $229.99 for Basic With Ads, Standard, and Premium respectively. Existing subscribers before Oct. 21 will receive 30 days' notice before their next billing date; increases take effect on the next renewal on or after Nov. 20, and the same 30-day notice applies to annual subscribers. The service returned to the HBO Max name earlier in the year, with Warner Bros. Discovery saying the brand better represents its consumer proposition.
Read at www.mercurynews.com
Unable to calculate read time
Collection
[
|
...
]