"With the latest streaming hits and an incredible catalog spanning more than 100 years of storytelling, we're making it easier for fans to discover what to watch next. Verts offers a fun, fast way to explore that catalog right from the moment users open the app. It brings the magic of Disney's storytelling into a format that feels modern, engaging, and tailor-made for how fans already enjoy discovering video on mobile devices."
"While Verts is starting as a way to showcase clips from content on Disney+, the company says it will eventually feature content from creators that reflects our fandoms, plus other storytelling formats, content types, and personalized experiences."
"Disney says early testing in August on both Disney+ and ESPN showed that Verts drove additional engagement. The company believes this engagement can be attributed to its advanced algorithm that powers the recommendation engine for Verts, making content personalized to each user."
Disney+ is rolling out Verts, a new short-form video feed designed to compete with TikTok and Instagram Reels. The feature displays scenes and moments from Disney+ movies and TV shows in a vertical scrolling format accessible through a new navigation icon. Users can add content to watchlists or jump directly into shows and movies. Verts uses an advanced recommendation algorithm to personalize content for each user. Early testing in August showed increased engagement on both Disney+ and ESPN. The company plans to expand Verts beyond existing content to include creator-generated content and additional storytelling formats, targeting mobile-first viewers and improving content discovery across Disney+'s extensive catalog.
Read at TechCrunch
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