"Disney+ is adding Verts, a selection of short vertical clips you can scroll through to keep your brain chemistry happy when you are in the bathroom so inclined. The company says it's a "dynamic feed" to help users "quickly find their next favorite watch," letting you jump straight in to see the full movie or TV show the clip hails from."
"Disney said it would be adding vertical video to its premiere streaming platform back in January, and it also launched Verts on the ESPN app last year. Today, it said the addition of vertical clips drove "additional engagement," but neglected to mention by how much."
"The company does say, however, that its recommendation engine has an "advanced algorithm" to ensure the clips are relevant to each user. Naturally, Disney is happy to lean on the century or more of content in its library, but also said Verts could broaden out to include "content from creators that reflects our fandoms.""
Disney+ is introducing Verts, a scrollable feed of short vertical video clips designed to help users discover content and increase engagement on the platform. The feature uses an advanced recommendation algorithm to deliver personalized clips relevant to each user's interests, allowing them to quickly jump to full movies or TV shows. Disney previously launched Verts on ESPN and reported increased engagement from the addition. The company plans to expand Verts beyond its existing library to include content from creators reflecting Disney fandoms. This move mirrors Netflix's similar pivot to vertical video and positions Disney to compete directly with social media platforms that frequently repurpose Disney-owned content.
Read at Engadget
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