Google has emphasized the growing popularity of podcasts on YouTube during its fourth-quarter earnings call, noting that YouTube is becoming a significant platform for podcast consumption. With podcasts integrated into a $50 billion business, Google's acknowledgment of this trend signifies its importance in the streaming landscape. Notably, YouTube has overtaken other platforms as the most popular way for people to engage with podcasts, providing both video and audio experiences. High-profile figures like Donald Trump capitalizing on this trend further highlight the intersection of politics and media consumption on YouTube.
"YouTube continues to be the leader in streaming watchtime and podcasts," the company noted in its fourth-quarter earnings release on Tuesday.
Increasing numbers of people are using YouTube to consume podcasts - either to actually watch them, like a low-budget TV chat show, or to simply ignore the video and listen to them in the background.
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