A June Nielsen report reveals streaming surpasses cable, broadcast, and other TV services, with platforms like YouTube leading the market.
YouTube and Netflix are preferred over traditional TV, with YouTube commanding 9.7% of TV views, indicating a shift towards streaming services.
The streaming industry held a record-high 38.8% share of TV views in May, outperforming cable, broadcast, and other TV services combined.
Media executives are advised to closely monitor the trend of streaming platforms dominating TV screens, as seen in increased viewership for YouTube and Netflix.
Collection
[
|
...
]