YouTube Ad Revenue Rises 13.8% to $10.5 Billion in Q4
Briefly

During Alphabet's fourth quarter of 2024, YouTube's ad revenue surged 13.8% year-over-year to a record $10.47 billion, benefiting from advancements in artificial intelligence that enhanced video recommendations. This quarter not only marked the highest revenue for YouTube but also contributed to Alphabet’s broader success, which saw net income rise 28% to $26.5 billion. The overall revenue increased by 12%, reaching $96.5 billion. CEO Sundar Pichai attributed this robust performance to a strong focus on AI and positive momentum across the company, alongside Wall Street's optimistic forecasts for Alphabet's share growth.
YouTube's ad revenue grew 13.8% year-over-year to $10.47 billion in Q4 2024, primarily due to enhanced AI-driven video recommendations.
Alphabet's CEO stated that the strong fourth quarter was attributed to the company's focus on artificial intelligence and overall business momentum.
Net income for the fourth quarter rose 28% year-over-year to $26.5 billion while revenue increased by 12% to $96.5 billion.
Before the results, Wall Street projected an 11% revenue growth, supported by Alphabet's investment in AI and expansions in its Waymo division.
Read at TheWrap
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