J Allard, co-founder of Xbox, has joined Amazon as a vice president, stating it's early to disclose specific plans, focusing instead on 'new ideas'.
Allard's new role under Panos Panay, who previously led Windows and Surface at Microsoft, reflects a significant career shift after two decades at the software giant.
Allard left Microsoft in 2010 after working on the unannounced Courier tablet, which faced internal conflicts and was ultimately canceled amidst corporate indecision.
Post-Microsoft, Allard led Project 529, an organization aimed at reducing bike theft, before moving to Amazon, indicating a shift back to tech innovation.
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