X is not considered a gatekeeper under the Digital Markets Act, indicating it lacks significant importance for business-user to end-user connections, adversely impacting its advertising revenue.
The European Commission stated that X does not qualify as a gatekeeper because the assessment revealed it is not an important gateway for business users to reach end users.
Although X is relieved not to comply with the DMA's regulations, the designation that it isn’t influential enough for businesses could highlight ongoing struggles with advertising revenue.
Despite having filed an antitrust lawsuit against advertisers, X's recent history with hate speech and significant ad losses symbolizes a challenging environment under Musk's leadership.
#digital-markets-act #elon-musk #advertising-revenue #gatekeeper-classification #social-media-platforms
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