If you can't beat them, buy 'em. Google conceded defeat to its competition, absorbing YouTube for $1.65 billion in stock after struggling in the online video market.
YouTube built a better mousetrap. They created their platform earlier and more efficiently than Google, dominating a market where Google captured only a fraction.
Google's decision to buy YouTube aims to enhance its revenue potential from online videos, reflecting its strategy to capitalize on video ads and distribution opportunities.
YouTube's recent licensing and distribution deals with major companies are intended to secure its business model, especially as it hadn't focused on generating profits yet.
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