Google's foray into self-driving cars represents a strategic move to leverage big data and establish new revenue streams beyond its traditional advertising model.
Despite noble intentions, Google's autonomous vehicle program is ultimately a business endeavor aimed at addressing shareholder demands through innovative monetization strategies.
The shift in Google's revenue landscape, with decreasing cost-per-click in advertising, necessitates the need for innovative technology like self-driving cars to sustain profitability.
In an era where Google faces challenges in maintaining its advertising profit margins, self-driving technology could enhance its big data capabilities and open up new monetization avenues.
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