"Collaborating with Disney takes Boost member savings and benefits to the next-level, making our industry-leading program even more valuable and convenient for our members," said Kroger's senior vice president and chief merchant, Stuart Aitken, highlighting the strategic advantage of partnerships that enhance customer experience while promoting subscriptions.
"Many of the streaming services bundled in with retail memberships are ad-supported rather than ad-free. Analysts note that this strategy enhances value for retailers, while also growin...
#streaming-services #retail-partnerships #membership-programs #customer-retention #ad-supported-content
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