Why Apple is the Big Tech dark horse of adland
Briefly

In late July, Google reversed plans for ad targeting on Chrome, while Twitter sued marketers. Apple's Distraction Control in Safari poses further disruption for the ad industry.
Apple's new Distraction Control feature in Safari, aimed at hiding 'distracting items,' may impact publisher monetization efforts, adding to existing challenges like intelligent tracking prevention (ITP).
Read at Digiday
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