"Polling in all generations has gotten harder, but it is especially hard with the younger generation," says Paul Johnson, vice president of advanced analytics at the Harris Poll.
"Older generations still answer the phone sometimes," says Chris Jackson, public polling lead at Ipsos. "Gen Z, they really don't."
The message was clear: Gen Z was shaping up to be an electorally formidable voting bloc.
Considering that Zoomers were born into this digital environment, they are not as reachable through traditional polling methods that older generations might respond to.
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