Google has announced a new search ranking update is on the horizon; however, creators shouldn’t expect recovery with this update, as it focuses on content relevance.
In an interesting shift, Google has started downgrading rankings for content that diverges significantly from the main site focus, emphasizing the need for content consistency.
The volatility in Google Search rankings saw notable spikes last week, described as 'spooky' by industry observers, pointing to unpredictable changes impacting various sites.
In broader updates, both Google and Microsoft reported positive earnings, indicating a trend of increasing ad revenue as they test new features across their platforms.
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