This week's search engine news highlights increased volatility in Google search rankings, particularly over weekends and mid-week. Major developments include Google's expansion of site reputation abuse enforcement in Germany and deep insights from Gemini 2.0 AI. New features were introduced in Google Search Console and Business Profiles to improve SEO performance. Testing of local search features and ads on Bing was also reported. Additionally, Microsoft announced a rise in Bing Ad revenue, indicating growing competition in the search engine market.
Google's site reputation abuse enforcement expanded to Germany, reflecting a broader effort to maintain search engine integrity. The frequency of ranking volatility is increasing, particularly on weekends and mid-week.
New features in Google Business Profiles now allow for batch price editing and managing special hours, optimizing local SEO strategies for businesses.
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