The December 2024 core update from Google was rolled out rapidly and exhibited significant volatility, impacting a wide range of websites throughout the update period.
Google’s John Mueller stated that disavowing toxic links is essentially a waste of resources, indicating a shift in how site owners approach link management.
Forbes has severed its relationship with freelancers due to abuses related to Google’s site reputation policy, highlighting the ongoing impact of search algorithm changes on content creators.
In an effort to enhance user experience, Google Search is conducting tests on various new features including file attachment to queries and richer carousels for certain searches.
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